Stadil et Stadil x ARENSBAK™
LE NON MOI GOES MINDFUL WITH ARENSBAK™
STADIL et STADIL x ARENSBAK™ is the newest addition to a portfolio of several Grand Cru Champagnes from Les Montagnes de Reims and Le Mesnil-sur-Oger. The founder behind the project 'Le Non Moi' is very fascinated by the world of grower champagnes. With the new non-alcoholic cuvées from ARENSBAK™, this collaboration makes a statement that proxy wines are the future within premium non-alcoholic wine alternatives.
" Not drinking alcohol doesn't mean sacrificing the rich and connected taste experience. And it certainly doesn't have to be boring. ARENSBAK demonstrates this with their outstanding proxy wines - fermented alternatives to traditional wine made without grapes. Therefore, we have formed a partnership with ARENSBAK, and I believe the result has turned out great. We hope that you will enjoy our non-alcoholic bubbles!"
– Christian Stadil
LE NON MOI describes the state where our self-consciousness diminish, allowing for a unity of subject, object and action – a state of complete immersion in the present activity. In this context, ‘mindful drinking’ represents an intriguing movement.
Stadil et Stadil | LE NON MOI
The front label is crafted using linocut and designed in collaboration with Anthony Dettori, Senior graphic designer at VANS.
Inspired by Buddhist themes and philosophical-spiritual iconography, the artwork contains many intricate details. Among them is the snake, ouroboros, a symbol dating back 5,000 years that represents the cycle of birth and death, along with the moon, which symbolizes both creation and intuition.
The hands symbolize ‘le non-moi’, encouraging letting go of our ego and self-consciousness - achieved by transcending and surrendering. This being through meditation, deep conversations, immersion in art, reading - or even enjoying a glass of bubbles.
